Health Tips for a Better Life » Ad Campaign

Spend Your Advertising Dollars Wisely

admin — Sun, 16 Oct 2011 12:44:03 +0000

If you’re a small business owner, chances are you already have an advertising budget. While it may be a necessary evil, advertising doesn’t have to be a huge drain on your bank account. Unfortunately, many small business owners aren’t aware that there are cheaper and more effective alternatives to the traditional advertising mediums of radio, print and television. They simply use these advertising methods because that is what they’re familiar with. But if you’re serious about spending your advertising dollars wisely, then you need to harness the power of search engine marketing.

What Is Search Engine Marketing?

Search engine marketing (SEM) is a form of advertising for your website. By using a combination of contextual advertising, paid placement, paid inclusion and search engine optimization (SEO), your website will not only be highly visible in places like Google and Yahoo, but it will be visible to your target audience. Think about that statement for a moment. SEM ensures that your website is visible to your target audience. This is very different from traditional forms of advertising, which take more of a “shotgun” approach. When you place an ad in the newspaper, you’re paying to reach a large, untargeted audience. When you take out a radio or television ad, you’re doing the same thing. Sure, you might reach some of your target audience, but you’re also paying to reach a bunch of people that have no interest in your product or service. In other words, you’re throwing your advertising dollars away.

Other Benefits of Search Engine Marketing

SEM is a far more cost effective and efficient alternative to traditional forms of advertising. A well designed SEM campaign allows you to gain immediate traction in the search engines, which means that your business can quickly change gears and take advantage of current trends or changes in the market without waiting weeks or months for a more traditional ad campaign to be produced and published. Not only that, but search engine marketing campaigns have a much higher conversion rate because your advertising message is only delivered to people who are already looking for what you’re offering. In other words, these people already have money in hand; they just need to know where to spend it!

Bring in The Experts

Implementing a successful SEM campaign requires a very specific skillset, and while SEM is a very cost effective form of advertising, it’s very easy to throw your money away if you don’t know what you’re doing. That’s why you should hire an experienced SEO company to design and manage your Search Engine Marketing campaigns if you want to achieve the best results and get the most out of your advertising dollars.

Learning Search Engine Marketing (SEM)

admin — Sun, 05 Jun 2011 01:56:29 +0000

Wikipedia defines Search Engine Marketing as a form of Internet marketing that seeks to promote websites by increasing their visibility in the Search Engine Result Pages (SERPs).

I could go into the technicalities of SEM, algorithms, robots, etc. However, if you’re reading this article, you probably aren’t interested in me stuffing a bunch of technical terms down your throat. You would rather learn about search engine marketing and how it can bring you more business.

I chose this topic today based on a couple of conversations I recently had with new clients.

One of our clients had embarked on a small ad campaign with Yahoo before coming to us. He mentioned that when he was spending the money on Yahoo, the traffic to his site was much higher. When I asked how many sales he garnered from the advertising, he replied that he didn’t know. Website traffic and conversions to sales are two completely different things, with the latter obviously being more important. It’s crucial to keep track of your ROI (Return on Investment), if you are going to invest in online advertising. Make sure that you have the tools within your company-whether it’s your own database for tracking sales, or another form of tracking system-before you spend your first marketing dollar.

Another conversation I had with a client involved a Google Adwords campaign. He was bidding using every keyword under the sun. He had a huge CTR (Click Through Rate), but again, nobody was buying. At the end of the day, his budget was gone and he didn’t have anything to show for it besides lots of traffic and an empty bank account. Until I explained to him that he was paying for people to come to his site and quickly leave, he didn’t “get it”. Having the right keywords in your campaign and your ad copy, that are relevant to your product or service, will get you qualified click through to your site. You don’t want people to click on your ad, only to find that your site doesn’t offer the information they were looking for, and leave immediately. That will cost you wasted dollars each and every time they do that.

My advice to our clients is to, first and foremost, invest time on SEO. As long as you are engaging in honest practices, and not trying to fool the “Big 3″, the benefits will far outweigh the time you spend. If you can afford to hire a reputable firm, all the better! Please be aware that there are self-professed “SEO Experts”, who claim they can get you to the top of the SERPs, guaranteed. Any company representative who spews this line at you is most likely just out to take your money. Check them out thoroughly. Conduct an online search on their company, and don’t just stop at the first few pages of the results-dig deep to discover if they are reputable or not. Check with the Better Business Bureau or other consumer watchdog organization. Reputable firms won’t guarantee top placement, but they will give you realistic projections of how they can help you improve your placement results.

Until you really have all the pieces in place, it’s best not to engage in a pay per click campaign. Remember that it takes testing, monitoring and tweaking, as well as a significant amount of your time, before you will see any benefits.

I’ll start with my own experience:

A few years ago, the company I worked for ventured into a rather large PPC (Pay Per Click) campaign. We hired an expert, had all the tracking tools in place and launched a campaign to knock out our competition and drive traffic to our site; paying close attention to our sales funnel and expecting to convert our “browsers” into “buyers”. In addition to our PPC campaigns, we also hired a SEO (Search Engine Optimization) firm to help us with the natural results. Natural results are the result of traffic coming to your site outside of paid links directing it in. It should be noted that we had all the puzzle pieces in place and spent time on the following:

1. Analyzing the results from the analytics

2. A/B testing of different landing pages

3. Closely monitoring the PPC campaigns

4. Adjusting our ad copy and landing pages based on our conversion rate

We hired top firms for both the “paid” and “natural” campaigns, as well as an expert to oversee both of the campaigns. Without getting into the numbers here, (and believe me they were big), the end result was as follows:

1. We spent a large amount of money getting traffic to our website via the pay campaigns. The increased traffic did result in increased sales, however – the results made each sale a VERY expensive one, and not really worth the money that was spent on the marketing campaign. In short, our ROI (Return On Investment) was in bad shape.

2. We spent 80% less on the SEO campaign, which took longer, but garnered results that are still driving traffic to the website to this day.

In the end, we spent a ton of money getting traffic to our website which did not result in sales, and we learned several valuable lessons. In addition, we did suspect throughout our campaigns several instances of fraudulent PPC activity. Unethical companies will engage in this practice by hiring offshore companies at ridiculously low rates to click on their competitors’ ads. These companies use various IP addresses to avoid detection. The idea is to exhaust a competitor’s budget before legitimate click through and potential sales can occur. When we reported suspected PPC fraud, some clicks were refunded via ad credits (Yahoo!) and some could not be proven and were not refunded (Google). The best advice I have for companies on a small budget is to work on your natural search results via search engine optimization, and use various other forms of advertising, such as placing a print ad, and perhaps a nice banner ad (where you pay per month, not per click) on a relevant site. Later, when your marketing budget has grown, you can branch out into other forms of media, such as local radio or television.

Internet Marketing Tips – Get Your Masters Degree In Marketing

admin — Fri, 03 Jun 2011 10:06:30 +0000

I admit it…I’m a college geek. Well, at least I was about 30 years ago. And while I didn’t learn much in college that I use today as an Internet marketer, I did learn one thing in economics class that has helped me immensely with product creation and understanding market supply and demand. Now, if you think that doesn’t really matter when doing your marketing, think again. Supply and demand is the whole ball game when it comes to whether or not your product is going to sell and if so, for how much.

The basic law of supply and demand is simple. If the supply is high and the demand is low, then prices come down. If the supply is low and the demand is high, then the prices go up. Those of you who have had economics 101 know this. But exactly how does this apply to Internet marketing? I mean, if you’re selling info products, which aren’t a physical good, is there any real lack of supply? Well, there can be. How? Simple. Just tell your prospects that only a certain number will be sold and watch them head for the buy button if they think it’s something that will really help them.

You see it all the time with slick sales pages. Only 100 copies being sold, or this offer is only good for the next seven days. These are common tactics. Of course, if you want to have any kind of credibility, you better back up what you say. But that’s another message for another day. The point is, economic principals most definitely come into play when promoting anything online. So the more you understand about economics, the better your chances for success.

But economics is just the start. I also took marketing in college. Knowing the best ways to construct an ad campaign will greatly increase your sales conversion. I had a great marketing professor. This guy could sell anything to anybody. Heck, he sold me on taking the course in the first place when I went to talk to him prior to signing up.

Okay, there is a point to all of the above and here it is. By getting a solid education in marketing and economics, as well as writing and a number of other things, you will give yourself the best chance for having success with your Internet marketing career. A masters degree, which is what I like to call it, is the ticket to success, because unlike many college educations…knowing what you’re doing when it comes to your business is priceless.

To YOUR Success,

Steven Wagenheim

Internet Marketing Tips – Profiting From Membership Sites

admin — Wed, 11 May 2011 10:22:24 +0000

Creating products is great. It’s not a lot of hard work and with a decent ad campaign, you can make a killing. The problem is, especially in the “make money online” niche, products have a very limited life span and in order to keep being profitable, you have to keep creating them every few months or so. However, with membership sites, this isn’t the case. You can do the work one time and make a residual income for many months depending on how long you can retain your members. This article is going to explore this option in some detail, covering the basics.

A membership site is one where a person signs up for a service and each month they get access to that service. A great example of this in the IM niche is Aweber. This is an autoresponder service. Members have access to unlimited autoresponders where they can send out messages to the lists that they build. Personally, I have about 10 or so lists with Aweber and I can honestly say their service is top notch. I pay a monthly fee for this service and all they have to do is simply keep providing it. No monthly products to have to create to continue to build income.

Now don’t get me wrong…life is not all roses with membership sites. The manpower needed to run a site like Aweber is incredible. With all the members they have and all the emails that get sent on a daily basis, they have to have lots of server power behind an operation like this. Plus, with the problem with spam, they have to constantly keep on top of the spam lists to make sure they are not on them, otherwise their members’ emails don’t get delivered. So there can be a lot of work involved with a membership site.

Of course you don’t have to have an operation as massive as Aweber. There are many small membership sites on the Internet that make a nice residual income of $2,000 to $3,000 a month for very little work at all. You could set up a private membership to access online training tools. Once the tools are in place, the only thing you need to do is maybe add a few each month. This shouldn’t take much time at all.

There is a lot of money to be made with membership sites if you have the right model.

It’s certainly something to consider for your next Internet marketing project.

To YOUR Success,

Steven Wagenheim

Search Engine Marketing (SEM) Vs Traditional Advertising

admin — Mon, 04 Apr 2011 00:17:40 +0000

Search Engine Marketing (SEM) is a form of web advertising and it is quite different from traditional form of advertising. The purpose of SEM is global while traditional advertising is meant to address needs of particular region or local clan of customers. SEM is designed to get the business or product ranked on the higher echelons in the right hand side of the search results through the Google AdWords campaigns, or YSM in yahoo. SEM is a paid campaign where ultimate aim of the advertiser is to rank on the top by paying highest bid amount. The text ads of the advertisers on the right hand side are the sponsored ads for which the Google charges per click basis.

Traditional advertising reaches to the masses through expensive electronic media. Moreover, creating the very ad campaign for traditional advertising is also quite expensive. It is this expensive nature of traditional media over the SEM that makes small and medium sized business entities fall directly for the cost effective SEM strategies.

Pull Based Advertising/ Push Based Advertising
SEM is a pull based advertising whereas the traditional advertising is push based advertising. It means that when you go for the online advertising, you have real prospective traffic visiting you. The prospective traffic is interested in buying your products and services, and you don’t have to shout to them to buy your products or services. However, in case of traditional advertising, this is not the scenario, as it is the advertiser who has to approach the customers located in the target market and shout for product/service.

Track of Potential Customers/Visitors
Again under the innovative and smart SEM method, the advertiser can easily keep the track of potent customers/visitors through the use of user-friendly and easy web analytics software like Google analytics, clicktracks etc. In this manner, the advertiser can know about real ROI of the money spent in the market. Based on the ROI, the advertiser can smartly optimize the campaign. However, in the traditional advertising method, this is simply not possible. There’s no actual and appropriate method where you can really calculate the total number of target customers that will fall your products or hire your services.

Effect on Sales and Profits
An advertiser through sem can reach to the maximum number of customers within a limited time frame, and this is simply not possible in case of traditional advertising. In case of traditional advertising, it might take even months before the real effect of advertising can be acknowledges. SEM provides long term sales and profits. Even if you have stopped SEM campaign, you can continue to achieve increased sales ever and ever after. However, in case of traditional advertising, the rise in sales and profits is only short term. The moment you have stopped advertising about your products or services, the sales and profits figure dips down.

Cost and Budgeting of Advertising
SEM is a fast track and cost effective form of advertising, whereas, traditional advertising is a slow process method and expensive form of advertising. Through the above comparison, one can easily reach to the conclusion, that if you really want to save money and reach globally in a fast way, then SEM is the only method to go with.

What Google Adwords Can Give You

admin — Sun, 07 Nov 2010 07:46:02 +0000

Google Adwords is steadily becoming more popular as a way to promote on the internet and you can get lots of people to see your ads without spending very much. If you want to learn more about it and what it can do for you, keep reading.

One of the best aspects of Google Adwords is that you’re able to garner much more money and you can really help your business become more successful. One of the best ways to do this is to use Adwords with an affiliate program. You can use Adwords to send specific traffic to your affiliate sales page so that you can ensure those individuals will take action. Your goal, as with any business, is to get a higher ROI. This means that if your commission for an affiliate offer is fifty dollars, you’ll need to spend less than that on the clicks you pay for.

If you are paying thirty cents per click and you were to get a hundred clicks, then that equals thirty dollars, which is something to consider if you hope to make more money.

When you do make money, you need to see just what you did to make that money. Then, once you’re aware of what you did right, you can continue to do those things. Each time money comes, you should record what you did because every time may be different, and you can then put those lessons back into your business to succeed. Don’t re-invest your money until you’ve tested out your new campaign. You will also find that Adwords allows you to handle your ad campaigns any way you wish until you see the success you’re after. Once you register, you can visit the members section where tracking of your progress becomes easy. For instance, there’s a Google Keyword tool that will allow you to find some keywords that would be good to use with your ad campaign, and you can see how those keywords are performing. Besides that, you can also keep track of the conversions so that you can pinpoint the best ads and as well as optimize your site to find the winning combination. Google Adwords even has the Adwords editor, which enables you to make alterations to your ads when you’re off line and then you can put them back on when they’re to your liking. These aspects are what sets Adwords apart from many other PPC platforms. Plus, Google is always evolving which means the platform will get better and better with time.

Have you ever seen an ad that almost caused you to click off the site? I’d bet it is all the time. The ads by Google are actually not intrusive and they are actually user friendly. This makes it easy for you to reach out the right audience without worrying about the wrong people clicking on your ad. This is because people who are searching on Google are already looking for a solution, so if they find it in your ad, you’ll get a click.

In closing, you can get so much from Google Adwords, it just depends on how you use it.

Get a free SEO book just for asking. Search engine optimisation Australia is important for increasing and enhancing your Web presence because the Internet is global.

A Few Amazing Benefits To Google Adwords

admin — Wed, 20 Oct 2010 07:26:44 +0000

Google Adwords is steadily becoming more popular as a way to promote on the internet and you can get lots of people to see your ads without spending very much. The following are a few of the things you get when you use Adwords.

A great perk of using Google Adwords is the capability of tweaking your ads so they are seen by the right sets of eyeballs. When you have the freedom to target your ads towards the right group of people, you’ll get a much higher response and better conversions. You can also target your ads to certain areas of the world so that they reach people in those areas. You can target it by city or state or even country. Time targeting can even be used to have your ads only show up during certain timeframes, which may be necessary for certain businesses. This gives you a high level of control over your ad campaign’s timing. The more you target your advertisements, the more chances you have of getting the traffic you want. You need to spend time using these options you’re offered so that you can guarantee that you’ll get a great response with your ads. Since the Internet spawns all over the globe now, the competition has increased but at the same time regular Internet users have increased, which has made it necessary that you reach out to the right people.

Another AdWords benefit is that you can sell your own products and create an online business. It’s no longer necessary to sell someone else’s products/services, and you get to keep all the money.

The best aspect of having a product all your own is that you get to keep everything you earn. No matter what you’re selling, be it reports, software or an e-book, you’ll make many sales utilizing Adwords. That, and the fact that Adwords will bring targeted visitors to you and those people will already be looking for the products you’re selling. That means that traffic is more likely to convert.

Using adwords to travel through unchartered waters is another great benefit. In other words, even before you enter into a new market, you can use AdWords to find out if this market is profitable enough and if it would be wise to invest in it further. When you’re into an online business, it’s important to target the right market because if you don’t, you’ll end up losing more money than gaining it. Using Adwords to test multiple items before entering a market is a great benefit you won’t find anywhere else. Above all else you will save time and money with Adwords testing. Getting your promotion off and running is easy with Google Adwords.

The results you get from Google Adwords will far surpass the competition. Your usage of this service in these manners is purely a matter of choice, however I am positive you will not be disappointed if you choose to try these methods.

Using Google Adwords For Ad Campaigns

admin — Fri, 06 Aug 2010 19:36:18 +0000

Google Adwords is a powerful tool for generating new leads into your business from the Google search engine. Adwords is pay per click (PPC), which means you only pay when a user clicks on your ad. Your advertisements appear at the top and right hand side of Google search results. You can list your advert to appear on as many search terms (keywords) as you like. When a user clicks on your advert, they are taken to a page of your choice on your website.

Reach your target market

Google Adwords can be a powerful tool for business as it allows you to connect with customers that are already interested and searching for your products and services. By carefully selecting and refining the keywords your adverts appear for, you can closely target your online niche. Keyword research and selection here is very important, to ensure you are advertising to the correct market and not wasting your advertising spend. Google Adwords also allows you to geographically restrict the areas your adverts appear in (e.g. Sydney and Melbourne only). Options are also provided to target only computers and/or mobile devices. It is also possible to limit your campaign to run on particular hours each day.

Set your ad campaign budget

Google Adwords also puts you in control of your advert campaign spending. For instance, you may set a daily budget for your campaign (e.g. ), as well as a maximum cost per click for each keyword (eg MCPC = ). The actual cost per click you pay is determined by two factors – the relevance of your adverts to the given keyword, as well as the number of competitors for a given keyword. For instance, if your competitor is willing to pay per click for a given keyword, it is usually the case that you will need to set your keyword bid higher than for your ad to appear above your competitor in the search results. Ranking of adwords adverts works in this way – a real-time advert placement auction!

See your adverts statistics

Google Adwords also enables easy account management of your ad campaigns. Statistics of your advertisements are available including the number of times your ads appeared or impressions, the number of clicks on your ads, and the keywords that generated the click or cost data. In this way, you can gauge which adverts are working well for you, what keywords are searched for by potential customers, and how much you are spending each day.

It is also possible to setup goals and conversions, such that feedback is given on keywords that result in a specific action on your website, such as a sale, subscription or contact. A goal is typically triggered by a user reaching a particular page on your website. This information is crucial, as the importance of keyword is determined not by the number of clicks, but by the conversion rate. We have found that short search phrases (usually 1 word), have high click through rates, but very low conversion rates. As such it is often best to remove short or non-specific search phrases from your keyword list (after confirming this through adwords data!).

Generating Keywords

Before creating your advertisements, you need to come up with a list of keywords or search terms for your business. These are the keywords that potential customers will type in when searching for your products and services. Our adwords campaigns typically have 100 keywords on about 5 or 6 different advertisements.

To develop an effective list of succinct keywords for your business, place yourself in the shoes of your customers. What words will you type in if you were the one looking for your products and services? Keyword tools such as https://adwords.google.com/select/KeywordToolExternal may also help you in generating additional keywords, seeing your competition on those keywords and the popularity or traffic on those keywords. This free tool is able to generate keyword ideas, as well as extract keywords from your website or your competitors websites.

Creating an Adwords Advert

Google Adwords has a strict advertising format. All listings are in text only, the title line is limited to 25 characters, the second and third line is made up of 35 characters each and the web address shown on the fourth line is also limited to 35 characters only. It is crucial that the advertisement is concise and descriptive in order to effectively get your message across to customers and encourage them to click on your advert.

Title lines should catch the attention and interest of potential customers. Try to include your core keywords in your adverts, as this increases the relevance of your advert and will help in your adwords ranking. It helps to have a variety of adverts, with each ad relevant to a sub-set of your keywords. Google is able to select the most relevant advert to show based on keywords and the popularity of each given advert (e.g. how often it gets clicked on relative to your other adverts).

The description lines give further information about your products and services. Include a special offer, a call to action or information that will differentiate your business from your competitors. For ideas, check out the adverts of your competitors by running a few Google searches on your keywords. An effective description should encourage potential customers to click on your website for more details or to purchase your products. Ideally your advert should discourage click from those that are not part of your target market. This is particularly important for keywords that are relevant in different industries (e.g. iris (the flower), iris (the music band)).

Below is an example of an adwords advert:

Full Office Fitouts
25 years in the fitout industry
Book a free consultation now

The title line of the example includes core keywords for this business. The description lines offer more information about the business, followed by a call to action.

It is important to run a number of adverts to test what works for different keywords in your industry.

Finally, make sure that you are linking your potential customers to the exact landing page of the products and services they are searching for. In the example above, the advert would go to a landing page containing relevant information on the fitout services of the company and a form to book a free consultation.

Some final words on Google Adwords

If you would like to reach more customers who already have an interest in your product and services, it is worthwhile to test Google Adwords. You can set your spending by setting a daily budget. The results of your ad campaigns can also be measured and optimised. Test it and see what it can do for your business.

Google AdWords Tutorial

admin — Wed, 10 Mar 2010 16:44:27 +0000

Google AdWords is well known as a pay per click advertising tool. This means that every time someone clicks on your advertisement, you get billed on how much you are willing to spend for each click. Also known as cost per click, it fluctuates between different topics. For instance, if you are in a market with low competition, you could spend anywhere between $ .20-$ .60 for each click. If you are in a highly competitive market, you could spend anywhere from .00-.00 per click. The key behind Google AdWords and its pay per click advertising is to pick relevant keywords that very few companies are using.

In this Google AdWords Tutorial, we will go through step by step on how to pick the right keyword for you campaign. First, in order to become a successful marketer, you must know what people are doing while they are searching the web. If they are simply searching for information, then your advertisement will not make any profit.

Picking the correct keyword that will increase your return on investment and conversions is essential.

Next, to find your keywords, you must use Google’s Keyword Tool. Here you can search specific keywords that are relevant to your Web site. Once the search is completed, find a keyword that fits your market that has low competition but high search results. This will get you more bang for your buck and the more likely you will see your ad campaign on the first page of Google.

The next step in this Google AdWords tutorial is to write your campaign. It is essential that you put your keywords in your campaign. Try to convince people to click on your ad by using words such as Information, Review, Hot, and Sweet etc. Making your campaign stand out from the rest will generate more click through and the more potential for a successful transaction.

The last step in this AdWords tutorial is to pick out the campaigns that are working the ones that are not.

If one of you ads is not generating any sales, there is no reason why you should have that in you campaign. It will cost you money and will not benefit in any way. Rather than deleting the campaign, pause it, revamp it, and try it again. This way you know exactly what is working and what isn’t.

In the end, there is always a market for any customer and it takes some research and effort to create a successful ad campaign. To better understand Google AdWords, Double Digit CTR by James Schramko has put together a complete system on how to choose your keywords to your landing pages. His system includes videos, cheat sheets, keyword tools, and checklists to better understand your market. His system will lead you on the path to have an effective Google AdWords campaign.

Weight loss including phentermine is worth billions

admin — Wed, 10 Mar 2010 10:29:22 +0000

Wherever you look, you are guaranteed sight of an ad for a weight loss product or service. It can be a careful pitch from a local aerobics class or an over-the-top claim for a “natural” product that you can eat as much as you like and still lose weight. This evidences a sad truth. As millions of us grow steadily more overweight, there are thousands of companies and tens of thousands of products and services that target us. The intention is to exploit our fears and insecurities, and so extract the maximum amount of dollars from us. This business is worth billions every year and, truth be told, the first thing that gets lost in the marketing is the truth. Although the FDA has a specific department tasked with policing the advertizing of all weight-loss products, it has been consistently underfunded and is completely unable to stay on top of the flood of ads that compete for our attention. Similarly, the majority of states have “false claims” laws that allow action to be taken against any seller or service provider exaggerating the quality, effectiveness or value of their product or service. But states are often reluctant to interfere in the “free market” and leave it to individuals to claim they have been cheated by the companies.

As an example of the problems affecting all of us, let’s look at the activities of Basic Research and ThinCare International. These two linked companies are based in Utah but sell online to all US states. Their sales pitch is simple. If you take two pills before your main meal, you will lose weight no matter how much you eat. Better still, this is effortless weight loss and guaranteed even though you never stir from the couch. Instead of the conventional wisdom, “No pain, no gain!” (or should that be loss?), there’s no need to exercise. The pounds just drop off your body thanks to the chemical wizardry of these companies. What has made this ad campaign so successful has been the presence of Jillian Michaels as brand ambassador. Ms Michaels appears on the reality show, “The Biggest Loser”, as a personal trainer to the contestants as they sweat and groan their way towards cash and other prizes for losing weight. In this role, her reputation depends on a clear and consistent message. If you want to lose weight, you have to be disciplined in exercising and eating healthy food. For her to endorse an “effortless” product therefore looks less than completely honest.

It is significant that the two companies and the FDA are already engaged in court battles. The companies allege the FDA is wrong in rejecting their “scientific” evidence of effectiveness. To that litigation, you can now add false claims actions in California and Utah. Of course, you can take the cynical line that everyone knows ads always exaggerate the truth. Anyone who buys a product based on the marketing deserves to lose his or her money. Except there comes a point when the law has to step in and say, “Enough!” It seems this point has been reached with these products. It will be for Ms Michaels to defend her reputation. All of which bring us to phentermine hcl which has quietly been selling for decades as the best of the real drugs designed to support weight loss. It makes no exaggerated claims. Its effectiveness is supported by real scientific evidence. When you buy phentermine online, you are buying a successful product. Honest!