Posts Tagged ‘ Emergencies ’

Cheerleading performances need a lot of hard work. At the same time, they are fun too. If you approach, perform and analyze your work in a properly, the show would go on without a hitch.

Cheerleading has become a big part of events. You, as the leader of your cheerleading squad, have to prepare your team for the performance, train and motivate them, and push them to give their best on the occasion. So, whether your next performance is local or national, across town or across the county, these tips would help you extract the best out of your team.

Prior to Event

Make sure all participants are comfortable in their uniforms.
Put in plenty of thought before you place your order for cheerleading uniforms and accessories. A well-designed uniform would have profound impact on your performance.
Ask each team member to prepare a checklist of what they need to bring. Check off their list before you leave.
Make a checklist for what the whole team would require. Assign members specific tasks regarding packaging. Don’t forget to check it yourself before leaving that all items are packed properly.
Be prepared for emergencies. Keep a diary for useful information such as phone numbers, allergies, commonly used medicines, etc. Inform the whole squad about your emergency injury procedure. If you have not prepared emergency injury procedure yet, do it now.
Do a final check of your first aid kit. Replace old items and add any new ones you might need.
Request a non squad member to take pictures or prepare a video of the competition. Ask him/her to give you feedback about your performance.
Do enough rehearsals with the whole uniform on. However, avoid hectic rehearsals right before the day of performance.

During the Event

Have fun.
Be focused and stay calm. Cheerleading performances are fun-filled and exciting.
Take a round of the place and look over the facilities. It is useful to know where everything is.
Check the schedule. All squad members must know where they are suppose to be and when.
Be polite. Your behavior affects the morale of the whole squad.
Support and encourage your team members.
Make note of things you think might help your squad next time.
Be positive.
Have fun. It has to be the last tip too.

After the Event

Have a team meeting next day to take stock of your performance. Recognize your positives and discuss how you can overcome your weaknesses.
View the recorded video of the performance or see the pictures. They will help you.
Go through the notes you had taken down the previous day.
Criticism of any team member should be constructive. Your objective is to improve as a team and not to make people feel bad.
Once you have analyzed your last performance and took your lessons, move on. Focus on the next performance.

Cheerleading uniforms should be carefully chosen. There are several places on the internet where you could purchase cheerleading uniforms.

The author is currently associated with Cheerleadingsale, which has established its new benchmarks of quality cheap cheerleading warm ups and accessories.



Most marketing people think of newsletters as quaint old things, like handwritten letters or mimeograph machines. While marketing is not immune to fads, newsletters are an absolute evergreen. After all, how can direct communication with your customers ever be a bad thing? And if you do it right, your customers will actually look forward to hearing from you!

One reason newsletters are so hot is that no one is doing them. Some marketers may think they’re hopelessly old school. Others may have tried to do them and failed (they’re harder than they look). And still others are so buried under the avalanche of everyday emergencies that doing something as benign and friendly as a newsletter sounds almost unproductive.

Newsletters are powerful. Think about what they are for a minute: it is a way for you to communicate directly with your customers at regular intervals. Most other marketing communications efforts are hit-or-miss. You place an ad that is seen by people who might be interested in your product but also by many others that will never want your product. A brochure can be put into the hands of many people, including a lot of highly disinterested parties.

But a newsletter goes right to the heart of your business: your real customers. The mailing list of your customers is pure gold. These are people who know your company, know what you sell, and have at least given you the impression that they like what you do. This isn’t just preaching to the choir, it’s fish in a barrel.

Think of a newsletter as permission to have a standing meeting or get-together with your customers at regular intervals.

Newsletter writing is not the same as writing copy to persuade. With non-customers, you have to convince them to try your product or service. With customers, that persuasion is no longer necessary. You can talk in detail about your products, services, vision, and plans.

Most marketing studies of customers have shown that it is far more lucrative to a business or medical practice to keep a current customer than it is to attract a new one. Newsletters zero in on these highly valuable individuals. These are your most valuable contacts, and you show respect by giving them the best.

The form of a newsletter can be a bit of a puzzle. Email newsletters are gaining in popularity and can be done as emails (where the newsletter is the body of the email) or as attachments (in which a file is attached to a short email). The electronic newsletter has a few advantages: it’s relatively cheap to produce (no printing) and distribution is inexpensive (no postage).

When producing an electronic newsletter there are a few considerations. First, if you’re working with HTML (the stuff that builds website images and text) or an attachment, do not skimp on color. Color costs extra at the printers, but not in the electronic world. You can send images, colored charts and graphs, as well as text as cheaply as you can send a block of text. On the other hand, don’t make your files too complex. A big fat email can jam an inbox (marketing rule number 1: it is generally not good business to irritate your customers) or be slow to download. Some people routinely block pop-ups or employ firewalls or filters for their mail; an image-packed e-mail can wind up in the junk file or the recipient may not be able to open it. Be aware, too, that some hand-held devices work great with all text emails but not so well with the fancier kind.

The traditional print newsletter requires layout, printing, and distribution, so it’s generally a more costly proposition. However, there is something incredibly powerful about a printed piece, especially one that is very sharply targeted. Think of a good newsletter like an actual letter. With digital printing technology and a bulk rate mail permit, a print newsletter can be relatively economical. The beauty of a printed piece is that it is more like to get into the home of your customer, to linger on a coffee table or desk. It might get picked up and read a couple of times. From time to time, one reader will physicially share your newsletter with a friend, colleague, or family member. That’s much less likely for electronic documents.

There are some new takes on how to produce a newsletter. I subscribe to a monthly newsletter that is a hodge-podge of media. Opening each issue is like getting a bunch of presents. It generally includes a photocopied report, sometimes a printed newsletter-looking document, and it often has a couple of audio CDs in it, besides. If your organization can regularly crank out that kind of content, this grab-bag newsletter can be a real winner.

But you can also try some other new methods. You could do an audio newsletter by recording an audio file and making it available on a CD. CDs are relatively inexpensive to reproduce. For a customer who spends a lot of time on the road, an audio CD is a great fit that turns those hours in traffic into more pleasurable learning time.

I once received a monthly DVD newsletter, that is, I got a regular DVD in the mail with news and other reports. I found that to be a dud, because playing a DVD required a pretty substantial time commitment. If the DVD started to get dull or there was a story I did not want to hear, I turned off the newsletter. It was also a lot harder to pick up and “glance” at. I soon found myself not bothering with the DVDs and, pretty soon, the newsletter stopped being produced.

While there are lots of options for newsletters, the traditional print version is still the most practical. Most people understand newsletter and know how to “work” them, there is some chance an issue will be passed on to other readers, and right now, your newsletter probably has zero competition from other businesses because nobody these days seems to be doing them!

So how do you do a newsletter? Get graphic design help to design a layout. The layout should be flexible but you should also make some basic decisions to help keep the issues looking similar (so folks know what they’re reading) and to keep you from re-inventing the wheel with each issue.

Map out an editorial calendar which is basically a list of what you’ll be publishing in the coming year. List any stories or themes you might want to cover. Don’t worry if there are a lot of gaps in your calendar; you just want to be sure to cover certain stories. (For instance, make sure you take into account holidays and special days during the year so that you are able to run appropriate stories ranging from “school’s out” to New Year’s resolutions.)

How can you get all of this material written? You need a writer. Don’t make the mistake of letting your newsletter be a grass-roots endeavor. Your customers deserve the very best you can put together and you really need a professional writer or two to make this happen.

The last but definitely not least consideration for your newsletter is the sheer relentlessness of the project. A good newsletter, even a quarterly one, requires constant work. You need to keep updating your editorial calendar, keep writing stories, keep laying out and printing newsletter, and keep putting them in the mail. No sooner are you done with one task than the next one appears on the horizon.

Do not make newsletter an “extra” add-on to somebody’s already busy day. You need to set it up as a real project that requires a fair amount of consistent work time. Make it a priority and your team will, too.

Can you measure the success of a newsletter? That is a tricky question but there are some ways to assess how well it is received. First, look at your overall sales. You should be doing better with a newsletter in place. Of course, so many factors influence sales that it is not always the fairest measure. You can try to gauge readership by offering something to those who return an enclosed card or those who call a specific number. For instance, you could do a short three-question survey and offer to send anyone who completes the form a free T-shirt. Mail out the newsletter and see who replies. Do not be stressed if you get a 30% return. A good marketer would jump for joy over that-that is a huge number. You are more likely to get less than 10%. But if you get nothing or very little, then maybe your newsletter is not working.

Another test of a newsletter-be late or miss an issue. If no one complains, you have trouble. But if you get requests asking about the newsletter, then it is a winner.



Travel money belts are still a good way to carry cash. They’re common, and thieves know of them, but it isn’t easy to tell if your belt has a hidden compartment, and it isn’t easy for a robber to get at it quickly. It is a good way to carry SOME of your cash when you travel. Here are some more ways.

Losing Money In An Ecuadorian Disco

Travel gets me thinking of ways to hide money. I had the idea that a hundred dollars, wrapped up in an ace bandage on my leg, would be safer than in money belts. It worked for ten days on our trip to Ecuador, until we went dancing. The cash danced to its own tune, which I didn’t even notice until morning. The lesson is to wrap it up tight, or don’t go dancing.

Hiding Money And Documents

There are travel options other than money belts for hiding cash and important papers. Use several of them, rather than putting everything in one place. Don’t carry too much cash. It’s easy now, almost everywhere, to access your money using an ATM, so carry enough for a few days, or a week at most.

There are pouches that hang under your shirt to carry your passport and other papers. They’re obvious if you’re wearing a light shirt, but then it is always hard to thoroughly hide a passport on your body. In any case, it isn’t easily accessible to pickpockets.

I cut a pocket from some old pants and used a safety pin to attach it inside my travel pants. This has worked well on several trips. It’s not noticible, and would be difficult for a thief to get at without taking off my pants. However, it is inconvenient when I’m asked for my passport, since I have to reach into my pants.

Hiding Money In Shoes

If the inner soles of your shoes are removable, put twenty dollars under each one for emergencies. This works well for me, but then I don’t have expensive shoes that could themselves be a target. It is just another place to hide cash, and you should always have several different ones when traveling.

Think creatively. Roll up a bill and put it in the handle of a disposable razor. Just don’t throw it away by accident. Find or make other hiding places. If your money is in several hard-to-find places, it will take a persistent thief to find all of your cash. Make robbers truly work for their living.

Hiding money in your hotel room requires some thought. There are many good places. Ask any thief, and he’ll tell you the best ones. Just choose a safe hotel and be careful. Of course, hiding things will at least reduce the temptation for bad employees and lazy thieves.

I once had a wallet stolen from a zippered back pocket. It was a decoy wallet, so the pickpocket’s skill earned him a few pieces of paper. Another time I had to drag a robber off a bus and wait for police, but his accomplice escaped with our money. Travel is about adventure, but fortunately we can avoid this kind most of the time.



If you have an elderly relative or if you’re getting older and still want to live independently, you’ve probably heard about medical alert systems, and you might be wondering about the difference between no-fee and monitored systems.

A no-fee system is an affordable way to get the help you need if something happens to you when you’re alone.

Why you might want to get one:

This system makes a phone call for you if you’re injured or have an emergency in your house and you can’t get to the phone. You wear a button on your wrist, clothing, or around your neck. That’s how you activate the device.

This kind of system can help people who might have falls, strokes, heart attacks, and more.

They work for two reasons.

First, you don’t need to be near a phone to be able to call for help.

Second, once you press the panic button, you don’t have to do anything more. This is good if you’re injured.

How does a no monthly-fee medical alert system work?

When you press the panic button, the system starts dialing the numbers (up to four) you programmed in when you set it up. When someone answers, the system announces that there’s an emergency.

They system then hangs up. Your friend or relative can then call you back after 30-60 seconds to find out what happened. You can use the speakerphone in the base unit to talk to them .

If no one answers the first call, the system calls the next person, and so on.

Many people set the final number called to be their local Emergency Medical Service, or 911.

Problems with no-fee medical alert devices:

The big problem with no fee medical alert systems is the risk that all of your contacts will be away from the phone.

If this is a worry, you can simply set the system up to dial 911 first, and only use it in emergencies where you want an ambulance to come.

Advantages of a medical alert system that has no monthly fee:

Cost is the biggest advantage. Monitored systems charge you $15 to $40 or more per month to have trained operators waiting to help you if there’s an emergency. This is good peace of mind, but it’s expensive.

Aviva’s quarterly Real Retirement Report published this week shows there has been a significant increase in over-55s’ fears about the rising cost of living. 74% said that the rise in living costs would be their biggest fear over the next six months.

Food prices and energy bills are likely to rise from next year as VAT increases from 17.5% to 20%. This could mean that many over 55s will have to significantly cut down on their expenditure to leave enough for a rainy day fund. Unexpected expenses are worrying 36% of over 55s, especially as many live month by month with no spare cash to fall back on in case of emergencies.

Help with Finances in Retirement

However, through an equity release scheme, cash can be unlocked from a property and that cash can be used to help with finances in retirement. Whether it’s a contingency fund to cater for emergencies, or a plan that allows the draw down of cash sums in the region of £2,000 a time to help with regular living expenses, equity release is flexible enough to cater for a range of needs.

Unlocking cash from a property is safe providing a Safe Home Income Plans (SHIP) equity release plan is chosen, or one with the same guarantees.

Equity release can be a lifetime mortgage or a home reversion plan. Both offer their own benefits and a specialist equity release adviser will explain them in full.

Equity release may involve a lifetime mortgage or home reversion plan.

To understand the features and risks, please ask for a personalised illustration.