The most successful online marketing campaigns are those that can produce measured results. Finding a strategy and moving on it is simple. You just need to know where to start.
Sometimes the most successful online marketing campaigns are handled by firms. Taking this approach has the benefit of allowing you to stay focused on your business. You just need to be sure that the firm has a way of showing measurable results and a strategy to calculate conversion. Remember if they can’t produce measurable results it will not be one of the most successful online marketing campaigns. Research on these firms should be fairly simple online.
You can probably bet the firms with excellent web presence are pretty good at what they do. Do your research on the firms, work out a budget on your campaign, and your done. If you want to tackle this on your own, here are some of the ways the most successful online marketing campaigns are built.
First of all you need a budget. Next you need to figure out who you are going to target. That would be your customers and prospective new customers, but you need to know who they are. After you have defined your customer you need to find out how to reach them. Choosing web sites they are likely to visit and purchasing click on ads are a measurable way to see results. Reaching out to customers using social media paired with these click on ads is also an effective strategy. Your will also need to create your ad content. As a general rule, write content that address the customer.
Finally, sit back and track your conversion. Again, click on adds are a great way measure the effectiveness of your online campaign. If you get thirty clicks and three sales all you need to do is work out the math. Make sure your plan has goals. If your conversion rate does not meet your goals don’t let it stagnate. Redefine your target audience, change your add content do something that is going to get you more sales. Do not expect to get it right the first time. Be proactive and involved and your campaign should evolve into a campaign that earns you money.
You can hire a firm or do your research and follow the steps dictated here and you are on your way to bringing in more customers. Just remember, the most successful online marketing campaigns begin with a plan.
Posts Tagged ‘ Math ’
One of the hottest trends in marketing these days is mobile marketing. According to GigaOm, one in two Americans will have a Smartphone by the end of 2011, and NextGov says that nearly 10% of us access the Internet through our cell phones. In case you’re as math impaired as I am, that is a HUGE opportunity! Reaching your clients through their Smartphones is the way to go, and you need to start leveraging this technology.
There are a couple of ways to get into mobile marketing, primarily QR codes and text-message marketing. Here is some information to know:
QR CODES
QR stands for quick response. You have probably seen these on movie posters, postcards, and the like; they are square bar codes that can only be read with a special app on your Smartphone. The codes send the scanner to a mobile webpage, sign-up for a newsletter, Facebook page, video, or pretty much anything else you can imagine. While there are companies that will create the entire campaign around the QR code, you can also do this yourself by creating the QR code with a free online service and then determining where to send those who scan the code.
Pros
This is a relatively new technology in the US, so it is relatively untapped. It has a lot of potential moving forward and is gaining interest among Smartphone users.
Cons
One of the issues with QR codes is that the user must have the app. If in a hurry, it can take a bit to pull out the phone, access the app, and hold the phone steady long enough to scan the code. Also, unless you’ve created a way to capture the person’s information, it will be of little help in long-term campaigns.
TEXT-MESSAGE MARKETING
It is estimated that eight trillion text messages will be sent in 2011; in fact, more people text than call these days. It is a completely opt-in method of marketing, and you can engage with your consumers immediately. Companies are using text-message marketing to offer limited-time offers as well as to stay top of mind.
To opt in to your list, customers need to text a code or phrase to a five-digit number. The best way to capture them is to offer an immediate incentive, such as a significant discount on services, something free, or the chance to win something. The system captures the number, and then you can market to your list at your chosen frequency.
Pros
According to some statistics, there is a 97% open rate on text messages, most of which are opened within just a few moments of being received. You can add a web link to your text message directing people to a mobile-enabled site for a more robust experience.
Cons
Because text messages are regulated by the FCC, each person must enter his or her own number into the system, so it can take a bit to build the list. Also, unless you ask them to give you other information, it will only capture the phone number, so it will be a challenge to communicate with them any other way or learn how they heard about your company. And you must purchase a service; mine costs $49 a month.
Regardless of which route you take, consider adding mobile marketing to your outreach efforts to create an integrated marketing campaign. You’ll likely see increased results while tapping into this goldmine of an opportunity.
The HCG diet can help you lose a lot of weight in a short amount of time, but how much does it cost? There’s a big difference between HCG injections, the traditional method, and HCG drops, the newer method of doing the HCG diet.
In both cases, there is a huge range of prices out there. To help give you a better idea of the range, I’m going to give a few concrete examples of the process of buying HCG drops and injections. These examples are based on real, average prices.
HCG Injections from a Clinic
John’s doctor tells him that he’s in danger of developing diabetes and needs to lose weight. The doctor offers a coached HCG diet program that will help him lose the weight in about a month. Otherwise, he’s looking at a full year of restrictive dieting and intense exercise. He’s all for the HCG program. First he pays for the initial consultation and the prescription for the HCG. This costs about $150. The doctor says he will need to do a 43-day program with one injection per day. Each injection costs an additional $15. He does some quick math and figures the injections will cost him $645. That adds up to about $800. Whoa. That’s going to empty his wallet pretty fast. But then he thinks about the alternative: being fat, feeling depressed, developing diabetes, and paying for all the treatment and medication that involves. He decides $800 is a small price to pay to get his life back on track.
How does that sound? If you think there might be a cheaper way, you’re right. Here’s another example.
HCG Injections from the Web
Heather has been overweight for most of her life, and she’s finally decided that she has had enough. She has tried other diets and only ended up heavier each time, which is why she wants to try the HCG diet. (Good choice!) However, unlike the example above, she doesn’t have $800 to spend. So she starts looking for alternatives online and discovers she can buy HCG online for a lot less than she would at her doctor’s clinic. She still has to get a prescription from a doctor, but she decides to risk doing this online, too. She fills out a questionnaire that’s reviewed by a doctor somewhere, and gets her prescription for less-only $50. She orders enough HCG for a full 43-day course of the HCG diet, which costs only $80. She’s feeling pretty good about her decision. But then she finds out she has to buy additional supplies. What? The HCG comes in powdered form and has to be mixed into sterile water and refrigerated. Supplies for storing, mixing, and injecting cost Heather another $50. Adding in shipping costs brings her total to $200.
That’s much better, isn’t it? She saved $600 by purchasing her HCG online. Let’s look at another example, this time with HCG drops.
HCG Drops from the Web
Madison started gaining some weight after she got married, and after having three children she still has some baby weight to lose. Like the previous example, she decides to do some research online before buying anything. That’s when she finds out about homeopathic HCG drops. After reading some information online, she learns that homeopathic HCG drops have the same results as injections, but doesn’t require a prescription and costs even less. She takes a look at some different companies to find which one is best. She weeds out some companies that don’t work with an FDA-registered lab or don’t have a guarantee, or whose guarantees have bothersome restrictions. Among the remaining candidates, she chooses a full-service, dedicated HCG drops company that offers unlimited phone and e-mail support, free guidebooks, free recipes, a membership with discounts on further orders. Although she could have gone with a slightly cheaper company, the extra support is worth a few extra dollars. Besides, she’s already saving quite a bit. Her company doesn’t charge shipping, and she gets enough HCG drops for a full 43-day course of the HCG diet for just $100.
I hope this helps illustrate the difference in price between the HCG drops and injections, as well as some additional considerations such as the need for a prescription, shipping concerns, and support. Keep in mind that the numbers above are only examples, and actual prices can vary a lot. But in general, the difference between roughly equivalent products will follow the same trend as these examples.
Overbought and Oversold are the two most powerful concepts in trading the Forex. Understanding that a market that is over bought will fall and that an oversold market has no choice but to rise takes a lot of confusion away from trading. So having simple to use indicators that tell when a market is trading in these extremes becomes vitally important.
Enter The Stochastic
Invented by George Lane the stochastic is based on the relationships of where a market closes in relationship to their highs and lows. George noticed that when a falling market is about to turn its closing prices tend to be near their daily lows. And of course the opposite would be true in a booming market that is about to turn south.
Based on this Mr. Lane built a simple indicator called a stochastic.
The Insides
Obviously the math behind the stochastic indicator is lengthy but lucky for you and I most charting services provide the indicator as a free service with their charts. Peeking inside the stochastic you will noticed that it has two lines that are smoothly rising and dropping and crossing each other in their paths. The two lines are represented by the titles %K and %D. The lines represent this relationship between the closing price and the daily high and low. The reason there are two lines is due to sensitivity – the %K is set up to be more sensitive to the market fluctuations than the %D and it is also a moving average of %K which is why it lags a bit behind.
These lines are plotted on a scale of 1% to 100% and it is in this scale that the trade signals are made.
Trade Signals
A good Forex trading signal is when the stochastic enters the upper 80% region, or the lower 20% region. This is the range where the markets are becoming over bought or over sold respectively. And the official “trigger pull” moment comes when the %K and %D cross each other inside these regions.
The beauty of this signal is that it is simple and it conforms to the principle of overbought and oversold. It is not predictive but rather helps to clear up the crazy price movements of the Forex markets.
The home mortgage crisis is affecting people all over the world. Every day, families are losing their homes due to defaults or foreclosures. Many times, families do not know what other choice they have other than foreclosure. It seems like the only option is to let the bank take back the house, as the payment is just too much to handle, especially in these times when the economic conditions are stormy and dangerous. Short sale services are only a step away, continue forward with this article:
Although, foreclosure may seem like the best choice, however, there could be a better option if you are getting suffocated under the loan(s) due to the ownership of your house.
If you do wish to foreclose on your home, then a short sale might be the right option for you. Basically, a short sale is when the outstanding obligations of loans against a property are larger than what the property can be sold for.
If you choose to do a short sale, this is the way to save yourself from having to foreclose and be able to pay off the loan by settling with your lender(s). This article will show you how you should go about doing a short sale.
Get the value of your house assessed: If you decide to go through a real estate agent, then your agent will provide you with an estimate of what your property is worth. However, if you opt to sell on your own, you will have to do research on the market value of the area where you live and of your property.
Consider the costs involved: If you have an agent, they will provide you with an estimate of how much it will cost you to close. If you are selling your property yourself, you will need to call a local title company or a real estate attorney and ask what it will cost you as a seller to close.
Confirm the dues that you owe: This is the amount that is due against the property, which is the total of all loans against your home.
Do the math’s: Subtract the total amount of what you owe against your property from the estimated proceeds of the sale.
Do not be alarmed if you get a negative number.
Get in touch with your lenders: Speak to a representative in customer service and explain your situation. They may transfer you to a particular department. If it is possible then ask to speak to a manager; they will have more authority and will be able to help you better.
Inquire about the formalities required to be done for a short sale. Some lenders will be more than happy to work with you by reducing the amount that you owe. Then there are others who will look into the agent that is involved(if one) and any other parties that stand to gain anything from the sale of the house and decide if they are willing to make any concessions to make the deal happen. However, there will be lenders that will tell you that your debt is your responsibility.