Email marketing is one of the ways to drive traffic your website. Here are the important Do(s) and Don’t(s) of Email Marketing in my perspective.
First comes, the Dos
1. Develop a theme for your email marketing
Be clear on the purpose of your emailer. Probably, the purpose is to increase the business but, in certain cases people want business through various divisions. For example, in case of a car dealer, he may want more business through a specific model. So, be clear in your needs.
2. Next, the design and content
Set up a standard for the emailer design which as header with company logo and footer with address. Use an attractive design that matches the theme of the email and simple & catchy words but it should not be too wordy. Use captions which will highlight the keywords. Short and Sweet could do more!
3. Offers/Specials
Give some offers/specials which would be beneficial for the seller as well as the buyer thereby creating ‘win-win’ situation
4. Unique in all regard
Your email should be unique in all regards – Have your own style of design, content, attracting customers in your own way which would add a milestone for your company
5. Link the Emailer to your website
Link the most appropriate section of your website which has more information on that respective subject through some call to action buttons such as “Contact us for Details”/”Click here to find out more”. Also remember to have a lead/enquiry form on the page which is linked from your emailer.
6. Use proper Email Subject
Use Email etiquette while drafting subject lines for your emailer. Email Subject is one of the key factors of email marketing which first draws the attention of the recipient
7. Do have an option to unsubscribe and to subscribe
Include a unsubscribe option if the customer no longer want to receive your emails. In the mean-time, for interested people, outline clearly how to reach you.
8. Authenticated Email List
Verify whether you have the authenticated email list and update your email database often. Points 7 and 8 may help to prevent the level of spam.
9. Test the Emailer
Test the emailer once before you blast to your customers. Analyze every section of the emailer and verify whether everything works fine.
10. Track your campaign
After everything goes well, do track your email campaign on outcomes such as which one went well and analyze the strategy of why it went well. This would be a boost for your future endeavors.
Now, the Don’ts
1. Don’t spam the recipient inbox
Set an interval between one emailer and another according to the compliance. Do not spam the recipient inbox
2. Don’t hesitate to make study on simple things
Do not misspell words; take care of grammatical flow; don’t have more than 2 links in your emailer. Concentration on even simple things could get you more!
3. Don’t force the unsubscribe list
Once you understand that some of the customers are not interested, don’t force them by sending the email again and again. Respect your customers!
The above Do(s) and Don’t(s) along with your tactics can set your way to drive traffic.
Ideas and Suggestions are always WELCOME!!!!
Cheers
Harini
Posts Tagged ‘ Milestone ’
The pharmacological advances of the last couple of decades have significantly improved the quality of life, addressing most of the conditions that were impossible to be treated a century ago. And erectile dysfunction is no exception here. With so many ED medications out there on the market you can treat even the most severe cases of impotence, with people having their first erections after years of sexual inactivity. But pharmacology is not the only domain with exceptional improvements as doctors have learned much about preventing certain conditions at earlier stages with no need in costly medications.
To much surprise of many, erectile dysfunction can be prevented just like any other disease that is characteristic for older men. And the ways you can prevent it with are so simple and affordable that it looks too simple sometimes. However, bear in mind that when it comes to lifestyle changes everything looks pretty easy on paper but in reality it’s quite hard to modify the way you’re used to living your life. And that’s the milestone of preventive measures – changing your lifestyle in order to eliminate any factors that may influence erectile dysfunction.
As we all know, erection strongly depends on the condition of blood vessels and nerve endings, as well as the psychological wellness of the person. If there are any factors affecting these aspects in a negative you the risk of developing ED at an earlier stage increases. Thus, a person’s goal is to eliminate these factors and improve the condition of the most vulnerable areas in his body.
The following are some helpful ways you can improve your overall health and prevent erectile problems in the future
Stay active
Having no or little physical activity is the primary cause for a wide range of health conditions that affect all of the systems in the body. A large part of these conditions will lead to erectile dysfunction too. Start exercising, spend at least 30 minutes three times a week on intense physical activity, enroll in a yoga class or start jogging – anything will do. If you have excessive weight, make everything possible to reduce it. Regular exercises are the best way you can keep your body fit and strong, and the psychological effects of this will also improve your sexual drive.
Eat healthy food
Fast-foods and fried meat should be out of your regimen. Eat more vegetables and fruits, switch to poultry and fish rather than eating red meat. This is especially important if you are overweight or obese. We are what we it, and many health problems are caused by the improper diet and calorie intake. Start eating healthier foods, don’t drink too much soda drinks and you will notice improvements in all of your bodily aspects.
Kick off bad habits
If you do not want Cialis to be your only hope for suitable erection you will have to say goodbye to smoking, drinking and consuming recreational drugs. These substances damage the blood vessels and the nervous system that are crucial elements for obtaining and maintaining a healthy erection mechanism. Some of these substances may increase your sexual drive and want to have sex but from the physiological point of view they are suppressing the mechanism responsible for erection and over time you will definitely need to buy Cialis online in order to enjoy suitable erections once again.
Reston, Virginia, November 16th, 2010 Bella Solutions today announced it has surpassed 500 Customers worldwide using its SaaS Field Service Management solution to increase productivity and reduce service response times. With more companies looking to reduce costs while increasing revenues, Bella Solutions small, medium and large size customer base is growing rapidly by providing a low cost easy-to-use SaaS solution.
Bellas service management software easily integrates into their customers current business process eliminating the need to change the way they do business. Bella connects the field technician and sales resources to back office and customer data. As a result, service jobs are completed faster, more jobs are resolved on the first visit, and job status tracking is improved, all of which enhance customer satisfaction and increase profits.
Scheduling field service and sales resources and managing operations are challenges for all service organizations. Many organizations rely on paper-based and telephone-based processes to link field resources with the office. Traditionally, field resources have been required to physically visit an office or call office staff on the phone to receive instructions, which is costly and takes time that could be better spent servicing customers. At the remote service sites, resources often did not have ready access to the information required to complete the service call on the initial visit. In addition, once a service call was completed, the need for completed forms and other documents delayed the closing of the service order, which in turn delayed billing and reduced customer satisfaction. Bellas web based service management software enables field service organizations to automate their operations, thereby reducing office costs and increasing office staff, technician, and sales productivity.
Company officials said “We are seeing tremendous growth as companies worldwide make every effort to do more with less. The SaaS model provides enterprise level software at a fraction of the cost and eliminates the need for additional IT resources. Working with GE Healthcare we were able to have them up and running in seven countries within 24 hours!
About Bella Solutions: Bella Solutions is a leading Software-as-a-Service (SaaS) provider of Service Management Software for industries such as Property Management, Cleaning Services, IT Services, Contractors, HVAC Service, and many more. Essentially, the solution provides value to any industry that manages field sales and technicians or remote resources. Bella provides the ability to streamline business operations by providing CRM, Service Job Management, Scheduling Tools, Equipment Tracking, Employee and Vendor Management, Reporting, Accounting, and Inventory Management all from one application accessed from any computer, laptop, phone, or PDA connected to the internet.