Designing a successful ecommerce website requires a large amount of attention to detail. Your initial design must not only be appealing to your site visitors, it must also function efficiently.
Navigation
Your site needs to be simple to navigate. A confusing navigational structure will, more often than not, turn your visitors away at the door. Your website visitors need to be able to find the information and products they are looking for, as quickly and efficiently as possible.
Another important fact to keep in mind as far as navigation, is the need to keep your visitors from becoming lost in your site. Provide a simple bread crumb structure to allow your site visitors to always know exactly where they are within your site. Providing a simple navigation structure will result in your visitors spending more time on your website.
Splash Pages Turn Away Many Potential Customers
How many times have you gone to a website only to see an annoying splash page? Those annoying pages that display a “now loading” message or “click to enter” message. Even the occasional surfer knows just how annoying this can be. Who really wants to watch a little graphic timer and wait to get in? Most will simply click the back button and go someplace else.
A similar scenario happens with the “click to enter” button. Many visitors will simply leave. There are a couple of reasons for this. They may just not feel that clicking another button is worth it, they also may feel you have something to hide by not displaying your site up front.
Silence Is Truly Golden
Adding audio to your ecommerce site is a potential sales killer. Don’t distract and annoy your site visitors with annoying background sound or music loops. When visitors arrive at your site they are there to browse your products, or read your content. Statistics have shown that, 94% of internet surfers will leave a site with “auto playing” audio loops within the first 45 seconds.
This does not mean that it is never appropriate to include a background sound loop. If your site is aimed at children, a well thought out sound loop can be an attractive feature. Simply remember to keep your target audience in mind when designing your website.
Affiliate Banners Are A Waste Of Valuable Space
In the early days of the web, banner advertising was very effective. Today we have programmed ourselves to ignore them most of the time. As we surf the net we are presented with so many banner advertisements, that our mind simply looks right past them. If you join an affiliate program to promote a product or service for another site, finding creative ways to include text links into your own website content is far more effective. Save your valuable web space for paying advertiser!
Use Animations And Graphics Wisely
Graphics and animations can be powerful tools when properly used. The important thing to keep in mind is moderation. Key points to remember
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Animations increase your pages load time considerably compared to jpegs. Animated gifs used solely for flashiness are distracting and often annoying. Keep your graphics oriented to your product and content.
The internet has made it possible for just about anyone to put up an ecommerce site. Most hosting companies provide free website building tools with your hosting account, many with ecommerce features built in. Although building an ecommerce website has become achievable for most anyone today, developing a good ecommerce site still requires very careful planning.
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